One of the biggest sports magazines is the ESPN Magazine. ESPN is owned by Disney so that allows for the magazine to be highly advertised. Disney has a sports complex contributed to the ESPN network called "ESPN Wide World of Sports Complex". In the sports complex the magazine is highly advertised as well as sold at the complex. The Complex holds many sporting events and tournaments for all sports which draws in the audience that the magazine wants to attract. They have magazines right at the entrance of all the updated professional sports.
This goes along with my idea to try and sell our magazine at the sporting events that our school hosts that way instead of the magazine going to the target audience, the target audience comes to the magazine. Numbers of distribution should be high compared to other methods because everyone at each sporting event are majority of the people who would want our magazine. If they are at the sporting event, they are going to want to read a magazine about that sport.
No comments:
Post a Comment